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We prefer to be involved with brands right from the stage of their birth.
This way we are able to provide a comprehensive roadmap of launching the brand vis-a-vis its competitors and prospective market. In a nutshell, we layout the step by step procedure for your brand to be established.
We come up with the creative platform or positioning for your brand.
This is achieved after a thorough understanding of the target group.
It is at this stage where the campaign’s core message, tone and tenor
are arrived at.
The media team comes up with the best media strategy for your brand since no one knows your target group better than these dedicated professionals. At this juncture, the use of various media (when, how, where) is decided against the backdrop of efficiently reaching your target group and the budget at hand.
Offline – Print, Television, Radio, Outdoor and/or other innovative media
Online – Digital platform spanning Website Development, SEO, SMO and ads
As a natural extension to the media strategy, media buying focusses on the highest ROI in the minimum time frame. This removes your (client) hassle of accessing the spectrum of media providers across the country and obtaining the best prices. We are able to achieve this by leveraging our position as a regular business provider to these media vehicles.
Different media require different production facilities for the final creative product, like print material requires printing presses, films require production houses, radio spots need to be recorded in audio studios, photographers, 3D render artists amongst others. To meet such requirements we have extended teams of highly experienced professionals.